Many organizations have mastered marketing, advertising, customer experience and employment for multicultural segments, but don’t demonstrate high-level insight and expertise that effectively reaches people with disabilities, their families and friends. It is mind-boggling that a market of 56 million people, with over $1 billion in disposable income to spend, isn’t a priority for most organizations.

In the past, executives have shared reasons they’ve not taking a deeper dive to understand, penetrate and retain the market.  Any of these sound familiar?

1. ‘We know we should do more, but aren’t quite sure what to do, or how to do it.’
2. ‘My team was inspired during a disability sensitivity training but there hasn’t been any actionable follow-up.’
3. ‘We just don’t have the budget this year to spend on integrating the disability market into our overall strategy.’
4. ‘The disability market is so large, and many people don’t disclose that they have a disability. How do we identify and target specific segments?’

1. Standing out in a crowded market.
2. Speaking to the needs of families with kids with disabilities.
3. Leveraging Section 503 to develop and implement new policies and procedures.
4. Understanding disability market segmentation.

This offer is for large and small businesses, as well as non-profits and government agencies. DMCC are no cost to you, and scheduled on a first-come, first-served basis. Sign up for your call today!  If you have questions, contact Celeste Beaty at cbeaty@disability-marketing.com. I look forward to speaking with you soon!

Warm best,

Carmen
Carmen Daniels Jones
President/CEO