Solutions Marketing Group

Providing clients with innovative strategies that position them to understand, penetrate and retain the disability market.

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Home
About
What We Do
Blog
Learn From Us
- Boot Camp
- eBook
Contact

July 27, 2016

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Welcome

Whether you are interested in breaking ground in the market as a company, you are living with disability or love someone who is, we’re committed to keeping you abreast of what matters to people with disabilities—and why—so stay with us.

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Quick Facts

The disability market consists of 56M people, representing an annual disposable income of $544 billion.

The disability market is more than twice as large as the tween market (20M), and has almost 3X the disposable spending power ($180B).

According to the U.S. Census Bureau, of the 69.6 million families in the U.S., 20.3 million families have at least one member with a disability.

A University of Massachusetts Boston survey found 92% of consumers felt favorably toward companies hiring people with disabilities; 87% prefer to do business with such companies.

By the year 2030, 71.5 million Baby Boomers will be over the age of 65 and demanding products, services, and environments that address their age-related physical changes.

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