Solutions Marketing Group Partners With Butler New Media-
Markets to 54 Million Disabled Americans
Washington, DC - Solutions Marketing Group and Butler New Media (www.butlernewmedia.com) announce a partnership to provide comprehensive services linking clients with the spending power of the disability market.
There are over 54 million Americans with disabilities who control $220 billion in annual discretionary spending power. Savvy CEO's target the disability market and reap profits. Yet the majority of US companies do not find the means to access the disability market and gain lucrative benefits. Stereotypes and myths about people with disabilities keep corporate America from available earnings.
Solutions Marketing Group gives clients access to the disability market through strategic direction, a broad spectrum of research services, mainstream and grassroots communication, event management, diversity employment services, creative services, direct mail promotion, and education and training. A sampling of clients includes Darden Restaurants, JPMorgan Chase, Bank of America, Inland Empire Health Plan, AT&T, the Abilities Expo, the National Disability Institute, Fleishman-Hillard, Sodexho USA, Javelin Direct, al Punto Advertising, American Express and ESPN.
Butler New Media is a disability-consulting firm specializing in IT Solutions and the creation of accessible web design and implementation. The Georgia- based firm specializes in marketing, consulting, and Section 508 compliance. They created the first national panels for product research and testing with the disability community. Recently Butler New Media partnered with GFK Mystery Shopping to create America's largest mystery shopping initiative utilizing people with disabilities. Butler New Media's clients include Microsoft, Humana, U.S. Department of Labor, and the Mitsubishi Electric America Foundation.
“We are excited to partner with New Butler Media,” states Carmen Jones, Founder and President of Solutions Marketing Group. “It allows both groups to expand the individualized marketing services we provide. People with disabilities come from all income levels. Whether the salary is $200,000 or fixed income, they still buy products and services. Solutions Marketing Group and Butler New Media help businesses target this untapped segment so their products and services are chosen, resulting in bottom-line impact,” she continues.
“While most businesses try to treat individuals with disabilities with respect, many miss the mark,” adds Cornelius Butler, co-founder of Butler New Media. “Our partnership with Solutions Marketing Group provides companies invaluable insight to improve customer service and target a new and loyal customer base. Addressing the needs of individuals with disabilities is a smart business decision. When consumers with disabilities and their families are served well, a long-term, brand loyal relationship is built.”
Contact: Janine Bertram Kemp
503-622-6387