In This Month's Issue:
Profiles
in Excellence
A Welcome Package at Carlson Hotels Worldwide
By Joan
Leotta
Accessibility
IBM Makes Computing More Accessible to Maturing Workers
From
agencia internacional de noticias
Customer Service
Northrop Grumman Makes Commits to Enhancing Workplace by Increasing Disabilities Awareness Training From The Access Group, Inc.
Employment
Qualcomm Recruits Employees with Disabilities
From www.edd.ca.gov
Marketing
Ten Tips for Marketing to the Disabled
From
DIRECT Magazine
News & Announcements
Online Issue of A World Awaits You Features U.S. Teens With Disabilities Going Abroad
From
www.miusa.org
National Deaf Academy Announces Its 2006 Conference "Contemporary Mental Health Issues In Deafness"
The
Solutions Marketing Group (SMG) is a marketing consulting
firm which designs innovative strategies for businesses to target
the untapped market of 54 million consumers with disabilities.[ more about SMG ]
Welcome
to SMG
eNEWS™
2005, Nov 1st
The Solutions Marketing Group’s eNews is a bi-monthly communiqué that connects business to the market of people with disabilities.
Profiles
in Excellence
Profiles in
Excellence is a monthly article, published by SMG, that
features companies and organizations that demonstrate leadership
in accessibility, employment, customer service and marketing to
the nation's 54 million Americans with Disabilities.
A Welcome Package at Carlson Hotels Worldwide
By Joan Leotta
A smiling check-in clerk is only the first welcoming note that sounds in the symphony of attention to detail that characterizes treatment of guests with disabilities at Carlson Hotels Worldwide. Measures that include provision of assistive devices and sensitivity-trained staff are hallmarks of Carlson's commitment to diversity. The newest addition to that welcoming symphony is Welcome Kit that targets the needs of short-statured (under 4'10") guests...
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Accessibility
sponsored
by Universal Design Newsletter
IBM Makes Computing More Accessible to Maturing Workers From agencia internacional de noticias
IBM unveiled new technologies aimed at helping businesses create a work environment more conducive to maturing workers' comfort and productivity. The software makes information technology more accessible to those with age-related disabilities and other physical limitations. ...
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Customer Service
sponsored by W.C. Duke Associates, Inc.
Northrop Grumman Makes Commitments to Enhancing Workplace by Increasing Disabilities Awareness Training From The Access Group, Inc.
Kevin Wilson, Human Resources and EEO/Diversity, said "this is an extremely important issue to us." Northrop Grumman has over 129,000 employees throughout the U. S., so focusing on a people issue like inclusion is critical and Northrop Grumman has certainly started proactively "stepping-up to bat." ...
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Employment
Qualcomm Recruits Employees with Disabilities From www.edd.ca.gov
Qualcomm wants to be the employer of choice for people with disabilities because they realize it will benefit both their organization and the disabled community.
The company understands that each person offers unique knowledge, values, and ideas that enhance the organization and the community, and continues to look for the most qualified individuals to fill their positions. Qualcomm recognizes that many of those qualified individuals are people with disabilities.
...
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Marketing
Ten Tips for Marketing to the Disabled
From DIRECT Magazine
We all know -- but sometimes forget -- that people with disabilities have the same range of preferences, perceptions, attitudes, habits and needs that drive consumer behavior of people without disabilities. The disability market controls more than twice the discretionary spending of the estimated $67-billion teen market. Yet, not even half the marketing dollars are targeted at the disabled. This niche market is underserved by the large DMers (direct marketers) leaving a lucrative opportunity for smaller entrepreneurs. Here are 10 tips for marketing to the disabled.
...
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News & Announcements
Online Issue of A World Awaits You Features U.S. Teens With Disabilities Going Abroad
National Deaf Academy Announces Its 2006 Conference "Contemporary Mental Health Issues In Deafness"
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