In This Month's Issue:
Profiles
in Excellence
Avis Really Tries Harder
By Joan
Leotta
Accessibility
Microsoft Accessibility: Technology for Everyone. Research Report.
Customer
Service
IBM assigns team of 140 to assist customers with accessibility technology and services
Announcements
U.S. Department of Labor Announcement for Grant Ending Homelessness Among People with Disabilities
Paul G. Hearne/AAPD Leadership Award
The 2004 Henry B. Betts Awards Call for Nominations
Casey Martin Award, sponsored by NIKE
The
Solutions Marketing Group (SMG) is a marketing consulting
firm which designs innovative strategies for businesses to target
the untapped market of 54 million consumers with disabilities.[ more about SMG ]
Welcome
to SMG
eNEWS™
2004, July 1st
The Solutions Marketing Group’s eNews is a bi-monthly communiqué that connects business to the market of people with disabilities.
Profiles
in Excellence
Profiles in
Excellence is a monthly article, published by SMG, that
features companies and organizations that demonstrate leadership
in accessibility, employment, customer service and marketing to
the nation's 54 million Americans with Disabilities.
Avis Really Tries Harder
By Joan Leotta
If you’re a person with a disability, auto rental may give you pause: Will you be able to find a rental car that meets your needs? Avis car rental offices are prepared to give you a smile, an answer to your questions, and a car adapted so you can drive it. ...
[ more
information about this ]
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Accessibility
sponsored
by Universal Design Newsletter
Microsoft Accessibility: Technology for Everyone
In 2003, Microsoft Corporation commissioned Forrester Research, Inc., to conduct a study to measure the potential market of people in the United States who are most likely to benefit from the use of accessible technology for computers. ...
[ more
information about this ]
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Customer
Service
sponsored by W.C. Duke Associates, Inc.
IBM assigns team of 140 to assist customers with accessibility technology and services
IBM Global Services announces eight new services and a team of 140 services professionals who will work on such every day tasks as making it easier to read a Web page or listen to a webcast. The 76 million aging "baby boomers" born between 1946 and 1964 will benefit from the so-called "accessibility" technology and services, originally designed for persons with disabilities. ...
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information about this ]
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Employment
Waiting in the Wings: Opening Doors to Disabled Students Can Enhance Diversity Recruitment and Offset Labor Shortages, an excerpt from the April 2004, HR Magazine
Employers often depend on
college job fairs and employment services to bring new entry-level workers into
the organization, but some organizations have difficulty effectively recruiting
and hiring students with disabilities. Recruiters who are unaccustomed to
interacting with the disabled may avoid them to prevent embarrassment, and
awkward moments. Others may worry that disability means lack of ability, and
still others fear that accommodating disabled workers will be expensive or
disruptive. ...
[ more information about this ]
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Marketing
Fannie Mae Markets Financial Products to Home Buyers with Disabilities Through Home Choice Mortgage Program
Fannie Mae announced that 417 individuals with disabilities have achieved the American dream of homeownership thanks to the HomeChoice™ mortgage, a unique product created to provide affordable homeownership opportunities for low- and moderate-income borrowers who have disabilities, or who have disabled family members living with them.....
[ more
information about this ]
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Announcements
U.S. Department of Labor Announcement for Grant Ending Homelessness Among People with Disabilities
Paul G. Hearne/AAPD Leadership Award
The 2004 Henry B. Betts Awards Call for Nominations
Casey Martin Award, sponsored by NIKE
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