In This Month's Issue:
Profiles
in Excellence
Spotlight on the Silver Screen: California's
Media Access Office
By Joan
Leotta
Accessibility
America
Online Announces Closed Captions for Streaming Media Universal
Universal
Design Solutions
Design Education
Online - from Universal Design Newsletter
By Molly
Story, Beth Tauke, and Elaine Ostroff
Customer
Service
Plan for Profit
By Cheryl
T. Duke
Department of Labor and Small Business Administration Partner to Support People with Disabilities
Marketing
ESPN Hits Disability Home Run With
Superior Beings
By Janine
Bertram Kemp
The
Solutions Marketing Group (SMG) is a marketing consulting
firm which designs innovative strategies for businesses to target
the untapped market of 54 million consumers with disabilities.[ more about SMG ]
Welcome
to SMG
eNEWS™
2004, February 16th
The Solutions Marketing Group’s eNews is a bi-monthly communiqué that connects business to the market of people with disabilities.
Profiles
in Excellence
Profiles in
Excellence is a monthly article, published by SMG, that
features companies and organizations that demonstrate leadership
in accessibility, employment, customer service and marketing to
the nation's 54 million Americans with Disabilities.
Spotlight
on the Silver Screen: California's Media Access Office
By Joan Leotta
According to
Census estimates, people with disabilities constitute between ten
and twenty percent of the US population. But when we look to TV
and movies, where are these citizens who mirror ourselves, our neighbors,
friends, and colleagues in real life? One organization is making
strides to bring actors with disabilities to the silver screen...
[ more
information about this ]
| [ top ] |
Accessibility
AOL and
Universal Design Education Article,
sponsored
by Universal Design Newsletter
America Online Announces Closed Captions for Streaming Media
America Online,
the world's leading online services provider, announced the availability
of closed captions on the service for select multimedia content
that will enhance the online experience for members who are deaf
or hard-of-hearing. ...
[ more
information about this ]
| [ top ] |
Universal
Design Solutions
sponsored by Universal Designers and Consultants, Inc.
Universal
Design Education Online – from Universal Design Newsletter,
originally published - October 2002
By
Molly Story, Beth Tauke, and Elaine Ostroff
The goal was
to make the concepts of universal design an integral component of
design education. The result was the Universal Design Education
Materials Online project, to create a resource for students and
teachers of universal design. With origins in the Universal Design
Education Project developed by ...
[ more
information about this ]
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Customer
Service
sponsored by W.C. Duke Associates, Inc.
Plan
for Profit
By Cheryl T. Duke
Don’t
forget to include persons with disabilities as part of your customer
relations and marketing strategies. You have the chance to make
money by targeting an overlooked consumer group with great market
potential. It just makes good business sense to offer accessibility
and appropriate customer service to people who have income to spend...
[ more
information about this ]
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Employment
Department of Labor and Small Business Administration Partner to Support People with Disabilities
| [ top ] |
Marketing
ESPN
Hits Disability Home Run With Superior Beings
By
Janine Bertram Kemp
The ESPN documentary,
Superior Beings, shows a family tape of 6-year-old Rudy Garcia-Tolson,
bi-amputee, using his first pair of prosthesis. He throws one aside
saying, “This is junk.” Soon both were held together
with fraying bungee cords. Now at age 13 he has three different
pairs of carbon fiber legs for walking, running and biking. Bordering
on bionic, they come from the MIT leg laboratory. The running legs
have no heels so Rudy can’t stand still. How fitting for this
human perpetual motion machine. “Sports changed my life,”
says Rudy, “I’m way freer and way independent...
[ more
information about this ]
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